01 Jul

Aquila Marketing Shares the Importance of Innovation & Creativity

“Innovation and creativity are one of those factors that are extremely important to have have a quality. When you’re in the business world or if you’re an entrepreneur, you need to be able to think about things on your feet and make sure they are implemented properly. This doesn’t happen unless you use your talent in the creativity and innovative section,” says Michelle Uhlohorn, managing director of Aquila Marketing. Think about all these break-through and now well-known companies, Amazon, eBay, Starbucks; they all have one thing in common. They believe in their creativity and innovated a way to bring their platform for everyone to use. “The first step in believing in yourself and your ideas is a vision,” says Michelle Uhlohorn.


Once you envision something, now it’s job to bring it to life. How will you go about doing this? Steve Jobs once said, “Innovation distinguishes between a leader and a follower.” At Aquila Marketing, we believe in these words very strongly. When that lightbulb moment hits, people are able to invent and produce wonderful things. All great individuals need trial and error to utilize their innovations. Their creativity made them great and it’s because of that they stand in front of us and in history. “If I mentioned names such as, Mark Zuckerberg, Steve Jobs, Thomas Edison, these are names you remember. You remember them because they became great and it all started with a vision,” says Michelle Uhlohorn of Aquila Marketing.


Creating the next big thing or following your vision into reality is not easy. It takes vision, idea, implementation and the market for that vision. Once you put your all into putting all these factors together, use that creativity. It will be your best friend. Innovators and creative individuals are those that make the world more alive, and at Aquila Marketing we believe in just that. Sam Walton has once stated, “I have always been driven to buck the system, to innovate, to take things beyond where they’ve been.” We believe this just so!