01 Oct

Aquila Marketing Shares Insight: Strong Women Never Let Other People’s Expectations Put Them Down

Everyone has expectations and views of themselves. However, other people have expectations for others. If you’re a man, you have specific expectations that society labels you within, and if you’re a woman, it’s the same. “These expectations are made by our society to separate men and women — but when society will understand that equality is what makes us stronger, that’ll change things around here,” says Michelle Uhlohorn, managing director of Aquila Marketing. It’s very hard managing expectations of others and extremely disruptive. There are so many opinions, and ways to do things. Everyone expects something of someone in a certain role. “The best thing to do is to take these opinions and advice, listen to them and utilise them to make yourself stronger,” says Michelle Uhlohorn of Aquila Marketing.

At Aquila Marketing, we love the recent movie that came out — Wonder Woman. This movie is the definition of a woman doing her own thing even though society has set standards out for her. Throughout the entire movie you can see Princess Diana (AKA Wonder Woman) battling herself and others along the way; internally and physically. She challenges the way Steve Trevor instructs her and she pushes past his expectations and does her own thing. This is an excellent example of a woman in society despite the fact that it’s a movie, it still challenges our expectations. “One piece of advice that I received that I still implement today and tell others is that to accept who you are and know what drives you forward. For example, if you want to be a teacher, doctor, entrepreneur or business mogul — make sure you like what you’re doing, and how it drives you forward. Make sure years from now you will have no regrets choosing the field you did and constantly navigate through the hurdles. Always remember what drives you,” says Michelle Uhlohorn of Aquila Marketing.

Another great concept to keep in mind is to accept who you are and embrace it. Rather than being what society intended for you, find your place. That’s the only way strong women go forward and succeed with their dreams. Embrace all your characteristics with strength and weaknesses. Make sure that you carry yourself into whatever you do and represent it proudly. At Aquila Marketing, we know that if you’re motivated and hold your own in this world, you will have no trouble making it far!

15 Sep

Aquila Marketing Shares 8 Quotes from Inspirational Leaders

“At Aquila Marketing, we believe in leaders. Leaders are the faces of tomorrow and ground breakers of today. It takes a lot of lead people in the right way. People should want to be in the presence of great people and they should want to be around them,” says Michelle Uhlohorn, managing director of Aquila Marketing. Our representatives at Aquila Marketing know that sometimes inspiration means looking to others for advice or following in their footsteps

 

“Our workers and business partners collaborated to discuss and gather the top 8 quotes that we know inspire us at Aquila Marketing. We’re all about going big or going home and we know that a little inspiration never hurt anyone!” says Michelle Uhlohorn of Aquila Marketing.

 

  1. “Power isn’t control at all–power is strength, and giving that strength to others. A leader isn’t someone who forces others to make him stronger; a leader is someone willing to give his strength to others that they may have the strength to stand on their own.” Beth Revis
  2. “I have three precious things which I hold fast and prize. The first is gentleness; the second is frugality; the third is humility, which keeps me from putting myself before others. Be gentle and you can be bold; be frugal and you can be liberal; avoid putting yourself before others and you can become a leader among men.” Lao Tzu
  3. “Management is doing things right; leadership is doing the right things.” Peter F. Drucker
  4. “You are not here merely to make a living. You are here in order to enable the world to live more amply, with greater vision, with a finer spirit of hope and achievement. You are here to enrich the world, and you impoverish yourself if you forget the errand.” Woodrow Wilson
  5. “The mark of a great man is one who knows when to set aside the important things in order to accomplish the vital ones.” Brandon Sanderson
  6. “A leader…is like a shepherd. He stays behind the flock, letting the most nimble go out ahead, whereupon the others follow, not realizing that all along they are being directed from behind.” Nelson Mandela
  7. “Do you know that one of the great problems of our age is that we are governed by people who care more about feelings than they do about thoughts and ideas?” Margaret Thatcher
  8. “The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint to keep from meddling with them while they do it.” Theodore Roosevelt

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15 Aug

Aquila Marketing Advises To Never Underestimate Your Greatest Ideas

Sometimes it will happen, the brightest and most brilliant individuals we know sometimes have a hard time moving forward. “It’s a bit of a curse, to be so brilliant and still have an uncertainty to start our ideas or keep them going. We find that it is because of self-doubt and underestimation in our abilities that keeps many individuals from progressing further,” mentions Michelle Uhlohorn, Marketing Director of Aquila Marketing. Luckily, we’ve found ways to combat this underestimation and make sure you reach your goals and believe in yourself,  just the way you should! “The main aspect to consider when you’re struggling to start and believe in your ideas, is to tap into your creativity. Individuals should understand that creativity is what produces the ability to innovate,” notes Michelle Uhlohorn of Aquila Marketing.

In an article on the New York Times about Eat, Pray, Love, the writer mentions the importance of acting on ideas. That this mindset we have when we underestimate ourselves is what lets us believe we are the ones that are standing in the way of our own success. “For example, during a business meeting, there’s always a few individuals that are shy or just scared to speak. This is when you should train your mind to just come out and say something if you have a question or great idea,” says Michelle Uhlohorn of Aquila Marketing. The notion that we believe in at Aquila Marketing is that if you don’t act on your own ability to create and problem solve or come up with new ideas, then someone else will do it before you. There needs to be a sense of urgency when you are trying to be the best version of yourself and be confident. Think about every great individual you know, they all have this ability to be confident and they never underestimate what they can do. JK Rowling started writing Harry Potter and it took her years. But the series is finished now, so if someone believes they can be the next JK Rowling, then that person should immediately take action, believe in their decision and get to it.

“Instead of procrastinating or believing that your ideas will not go anywhere, give it a try and attempt to actually implement them,” mentions Michelle Uhlohorn of Aquila Marketing. Whenever you have an idea or think that you can accomplish something greater than what’s already there, put it to the test by trying. “Who knows, maybe you’ll be the next Henry Ford, the next Mark Zuckerberg or maybe the next LeBron James. You’ll never know unless you try! This is the mindset we strongly carry at Aquila Marketing. Our business partners know to never give up and never underestimate your abilities.

 

01 Aug

Aquila Marketing Discusses Inspiration to be Vital in the Business Empire

Inspiration is what we thrive upon. It’s one of those tools that’s necessary for growth, strategy, and establishment. Without the fuel of inspiration, our ideas would never be pushed forward or have any meaning. “All individuals get inspired differently. Some are inspired by others and some are inspired by their surroundings. Regardless, this is one thing that’s necessary for continuous growth,” says Michelle Uhlohorn, managing director of Aquila Marketing. As entrepreneurs and business leaders, we are aware of the hustle, flow and hard work that goes into making ideas come to life. We’re familiar with the factor of inspiration. The representatives at Aquila Marketing are always finding ways to create new ideas and bring them to life. We understand that in order to maintain our professionalism and creativity, we’re always finding ways to get inspired.

 

“Vladimir Nabokov describes inspiration to be, “A prefatory glow and a feeling of tickly well-being. This makes sense because, for example, at Aquila Marketing — we come up with methods to make our marketing strategy better. Now to be better than the other firms, we need to make sure that we are utilizing any strong holding idea and putting it good use. Nabokov’s wording of calling it a prefatory glow is perfectly stated. Inspiration means that your idea grabs you and makes you want to accomplish it,” says Michelle Uhlohorn of Aquila marketing. So what are some ways to stay and get inspired since it’s important to constantly utilize that brain power? We’ve come up with 2 main factors that will help you maintain that creativity and inspiration.

 

Refuse Resistance

 

Resistance happens when you are inspired but are scared to make sure it comes true. Just as easy as inspiration can happen, it just can just as easily be put down. “Understand that your inspiration is more powerful than your resistance. Due to this mentality, you will be able to make sure inspiration makes the best use of your mind,” says Michelle Uhlohorn of Aquila Marketing.  

 

Do The Work

 

Inspiration doesn’t occur overnight. You can’t expect things to fall into place with your ideas if you’re not exerting any external force. Your hard work and ideas combined become a weapon of excellent strategies and productivity. Studies say that humans are happiest when they are productive and we believe that inspiration leads to productivity and hard work.

15 Jul

Aquila Marketing Shares 3 Reasons Practicing Gratitude Brings You Happiness

“Think about the last time you felt satisfied, content and genuinely good with your life? It’s sometimes easy to forget the good when the bad comes around. However, there are various studies and research that help us understand that gratitude is one of the most helpful qualities a person can practice,” says Michelle Uhlohorn, managing director of Aquila Marketing. We’re sure that there have been many times individuals feel left down and unsatisfied with their circumstances. “By being able to practice this gratitude, we’re able to see clearly, positivity and more happily,” says Michelle Uhlohorn of Aquila Marketing.

 

Gratitude Brings Positive Emotions

 

“Practicing this quality every day will help you feel more positive. You’ll look at what you have instead of what you don’t. Gratuity is known to increase dopamine and serotonin levels in the brain, which gives us the feeling of contentment,” says Michelle Uhlhorn of Aquila Marketing

 

Expressing Gratitude Strengthens Relationships

 

According to success.com, writer Najma Khorrami talks about gratitude being essential. She says, “Robert Emmons, Ph.D., a gratitude researcher, writes, “When you become truly aware of the value of your friends and family members, you are likely to treat them better, perhaps producing an ‘upward spiral,’ a sort of positive feedback loop, in which strong relationships give you something to be grateful for, and in turn fortifying those very same relationships.”

Healthy relationships make us happy. How? According to the longest-running study on human development by Harvard University, the No. 1 predictor of health and happiness in a person’s life is the quality of their relationships.” This is such a great reminder. “I’ve seen this to be true. Appreciation and thankfulness do strengthen bonds,” says Michelle Uhlhorn of Aquila Marketing.

Expressing Gratitude Leads to Well-Being

 

Khorrami says “Researchers from the University of California, Davis and the University of Miami found that after regularly expressing gratitude for ten weeks, study participants reported feeling more optimistic about their lives. Optimism, in turn, has been shown to be a life-lengthening trait in a recent Harvard University study. Regarding the impact on overall health, one study found that “Optimism may significantly influence mental and physical well-being by the promotion of a healthy lifestyle….” Indeed, overall well-being seems to be influenced by optimism, which can be strengthened by gratitude.

 

01 Jul

Aquila Marketing Shares the Importance of Innovation & Creativity

“Innovation and creativity are one of those factors that are extremely important to have have a quality. When you’re in the business world or if you’re an entrepreneur, you need to be able to think about things on your feet and make sure they are implemented properly. This doesn’t happen unless you use your talent in the creativity and innovative section,” says Michelle Uhlohorn, managing director of Aquila Marketing. Think about all these break-through and now well-known companies, Amazon, eBay, Starbucks; they all have one thing in common. They believe in their creativity and innovated a way to bring their platform for everyone to use. “The first step in believing in yourself and your ideas is a vision,” says Michelle Uhlohorn.

 

Once you envision something, now it’s job to bring it to life. How will you go about doing this? Steve Jobs once said, “Innovation distinguishes between a leader and a follower.” At Aquila Marketing, we believe in these words very strongly. When that lightbulb moment hits, people are able to invent and produce wonderful things. All great individuals need trial and error to utilize their innovations. Their creativity made them great and it’s because of that they stand in front of us and in history. “If I mentioned names such as, Mark Zuckerberg, Steve Jobs, Thomas Edison, these are names you remember. You remember them because they became great and it all started with a vision,” says Michelle Uhlohorn of Aquila Marketing.

 

Creating the next big thing or following your vision into reality is not easy. It takes vision, idea, implementation and the market for that vision. Once you put your all into putting all these factors together, use that creativity. It will be your best friend. Innovators and creative individuals are those that make the world more alive, and at Aquila Marketing we believe in just that. Sam Walton has once stated, “I have always been driven to buck the system, to innovate, to take things beyond where they’ve been.” We believe this just so!

15 Jun

Aquila Marketing Discovers Techniques to Problem Solve

“No one likes someone who is always whining or complaining. In fact, we make an effort to dodge those type of people. People that always have something negative to say are the one’s that cause negativity in an office and work environment,” says Michele Uhlohorn, managing director of Aquila Marketing. At the workplace, constant complaints and whining often lead to negative consequences in leadership and the overall company culture. “It’s important to understand how to turn this around. How can we make complainers into people that critical thinking and problem solve?” asks Michele Uhlohorn of Aquila Marketing. There are various techniques to approach this issue:

 

Identify Facts

 

When a worker is complaining about something, communicate efficiently. The difference between a good leader and bad one is that they communicate. Make sure this worker understands the situation and outcomes. “Present facts in a proper manner and make it relevant to the issue and task at hand,” says Michele Uhlohorn of Aquila Marketing.

 

Offer Solutions

 

To those that complain, instead of always saying something negative, give the alternative of actually offering a solution. For example, if you don’t like what you’re working on project wise or you’re having trouble — there is no harm in asking for help or asking for an alternative task that’s equally important. By finding the problem and trying to solve it you’ve made yourself stand out.

 

Understandable complaints vs. Unnecessary Ones

 

You want to be the type of leader that your representatives want to turn to. It’s important to understand that you need to set boundaries as to what type of complaint is allowed. For example, if your office is too cold and you’re unable to work — that’s something that you can portray and complain about. Problems that usually have solutions and fixes are the ones that are understandable. From a worker’s perspective being able to have an MD that listens is important and crucial.

 

 

 

 

01 Jun

Aquila Marketing Shares Top 5 Inspirational Quotes

Mark Twain had once stated, “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did so. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” We’ve all heard this wonderful quote before. But what exactly does it mean?  “It means to take opportunities. Take every moment and embrace it. Many times individuals that are not decisiveness end up with the regret that they have not done as much as they could in their present time,” mentions Michelle Uhlohorn, managing director of Aquila Marketing. At Aquila Marketing, we believe in taking the moment as it comes.

 

We believe in the present time because when you work on your present moment the future will follow it. “For example, when you can either sit around and do nothing about a situation, or you can get up and actually change your situation by tackling it. In doing so you change your future’s outcome,” says Michelle Uhlohorn of Aquila Marketing. After some thorough research, we asked our representatives what some of their favorite all-time inspirational quotes are and they gave us their top 5. We hope that they light up your day and inspire you to take action and grasp every moment as it comes by!

 

“Happiness is a butterfly, which when pursued, is always just beyond your grasp, but which, if you will sit down quietly, may alight upon you.”

Nathaniel Hawthorne

“I arise full of eagerness and energy, knowing well what achievement lies ahead of me.” —Zane Grey

“Keep your face always toward the sunshine—and shadows will fall behind you.”

Walt Whitman

. “In a gentle way, you can shake the world.”

Mahatma Gandhi

“When the sun is shining I can do anything; no mountain is too high, no trouble too difficult to overcome.”

Wilma Rudolph

 

 

01 May

Aquila Marketing Opened Up in Leicester!

 

Each and every day, women are becoming influential individuals in exciting and thriving positions/careers. Authors, scientists, astronauts, entrepreneurs and businesswomen. Each woman has a story to tell and has started to take on the world little by little. Recently, Michele Uhlohorn, Managing Director of Aquila Marketing opened up a new office in Leicester. This is such an exciting move. “The opportunity to be able to open a firm in a new location that has the potential to strike up success from every angle is ideal for Aquila Marketing,” says Michelle Uhlohorn of Aquila Marketing. Michelle Uhlohorn also mentions, “The reason why Leicester is such a great place for this company is because usually, people would open in the capital, London. However being a bit away, the business rates are a little lower than those in dominated cities like London, and we can tap into a source with equal and immense potential. It is one of the factors that gives us the upper edge in our industry.”

 

Apart from this brilliant move and the new start of Aquila Marketing, Michelle Uhlohorn also mentions how incredible this opportunity is, especially being a woman in the business world. “The business community is dominated by powerful, competitive men and women. The main aspect that keeps me going and has allowed me to remain competitive myself is that I am always learning and I am ambitious. It’s been my goal and dream to be able to own a business” says Michelle Uhlohorn of Aquila Marketing. It’s important to understand that success does not come easy, it looks easy from the top, but behind the screen, it’s about conquering every little battle each step of the way. “You, as an individual and woman have to believe you’re the best and go forth with that mentality and be a go-getter ladies and gents,” mentions Michelle Uhlohorn of Aquila Marketing.

 

It’s been so empowering to be able to open up Aquila Marketing, and we have learned a lot. We are continuing to put forth our best for clients, and so far the results have been excellent. We are an outsourced agency that focuses on our clients and customers needs. That’s the most important aspect to us. Our firm concentrates on the growth and benefits for the company and the business partners that work here. We follow the motto that no one gets left behind. This is something that makes us different. Our approach and perspective on strategies is unique, tailored and continually seeing results. “It’s been a tremendously satisfying experience so far, and I know there is so much more to come our way!” says Michelle Uhlohorn of Aquila Marketing. One step at a time, as a boss lady and with an excellent group of individuals, Aquila Marketing has been and is ready to take on the marketing world. We look forward to seeing what’s next!

28 May

Aquila Marketing on the Powers of Staying ‘In Touch with Consumers

The name Aquila Marketing didn’t come out of nowhere as the entire thrust of this hugely successful direct marketing company is just that, staying in touch with the pulse of consumer activity. According to Michelle Uhlhorn, director of Aquila Marketing, “The thing that is sorely missing in many companies’ bid to increase their market share is in actively seeking what it is that the customer truly wants. Once you have a handle on that, you have the ability to outsell the competition and make a real name for yourself within your industry.”

 

Michelle goes on to explain that the true path to success lies in improving the customer experience. She has found over the years that less emphasis should be placed on analysing their behaviour and much more time spent ‘in touch’ with them, face to face. “Measurements are good and have their place,”Michelle explains, “but what is often lacking is a real effort to understand them. Study after study proves that today’s millennial craves engagement with the brands they deal with and that only comes about with dialogue. Less time on measuring their activity and more time spent communicating is what is called for if you truly want to stay in touch as we do.”

 

Each customer is on a journey and many take the same path. However, without talking to them you’ll never know why they are on the road they are on and what it is that urged them to make the purchases they make and refusing others that would have seemed a good match. Top performing companies understand just how important it is to WOW their customers which forms a bond that is prerequisite to true loyalty.

 

Instead of spending time addressing any issues the customer may have had, isn’t it better to allocate that time to finding ways to improve that customer’s experience? What may result is a reduction in cost and enhanced quality of product and service. ‘Fixing’ something that is broken adds to the overall operating cost but finding a smooth customer journey that necessitates no fixes will significantly increase profits accordingly.

 

“We like to use the analogy of an automobile. If you are out to buy a previously owned vehicle and get it for less than the book value but spend twice the amount you saved making repairs, you’ve saved nothing. On the other hand, if you buy a used vehicle that is slightly over priced but needs no repairs and little maintenance you’ve saved a small fortune,” Michelle says. This is analogous to the total customer experience. Why pay customer service reps a hefty salary to ‘fix’ broken relationships when it would be much more cost effective to design ways to improve the customer experience from the outset?

Want to grow your bottom line and increase customer loyalty? Aquila Marketing says that the only road to success is to stay in touch with your audience. Only then will you be able to say you’ve truly given the customer what they want, your loyalty to their needs. Loyalty begets loyalty so it’s time to do something about it. Improve the customer experience and you’re home free.