- September 25, 2015
Good marketing firms ensure that delivery of promised results for clients occurs on a consistent basis. Great marketing firms not only do this, but also consult with clients on a regular basis to ensure the vision each part of the partnership has is aligned. With so many methods in which to communicate today, many marketing firms seem more disconnected than ever before from clients. Because of this, ensuring that consistent communication occurs about new and potential marketing strategies should be the top priority of marketing firms and agencies. Here, Aquila Marketing explain the role that direct marketing can play in attaining goals.
Much like with clients and marketing firms, a key component of long-term successful marketing involves personal connections and relationships with consumers. Michelle Uhlhorn, Director of Aquila Marketing, explained that “the need for more intimate forms of marketing – largely possible through direct marketing strategies – can improve overall conversion rates and repeat business”. This approach can also more rapidly generate interest and sales for a particular business or brand with consumers, who may otherwise respond slowly or inconsistently via other forms of marketing. Michelle Uhlhorn elaborated on specific direct marketing strategies with clients to provide a more precise picture of the dynamic.
Another huge benefit that direct marketing provides to clients is the sheer cost savings associated with it. In many respects, direct marketing can cost a fraction of what some large-scale marketing efforts cost. In addition, providing products via retailers or wholesalers reduces the overall level of profit enjoyed by brands; direct marketing allows for the entire amount of profit to be collected by the manufacturer or service supplier. Aquila Marketing outlined with its clients how despite the lower response rates for many forms of direct marketing, there is still often a better return on investment due to lower overall costs of implementation.
As more and more brands seek marketing strategies and solutions that balance cost concerns with modern effectiveness, it becomes increasingly clear that some marketing firms are better positioned than others to deliver. Notable firms such as Aquila Marketing will continue to provide clients with a balanced approach in reaching consumers and shoppers, combining cutting-edge marketing strategies with tried and true forms of direct marketing. This diversified approach inevitably ensures a better return on investment, and such results can only be achieved via constant dialogues and interactions between firm and client.